For a good ranking in search engines especially in Google links from other websites to the own site are very important. There are several types of links and it is always clever to know a little bit about it.

You can exchange links with another site. For that reason you get in touch with the webmaster and offer him a link. You get a backlink pointing from his site to your website if he agrees. Those links are reciprocal links or Two Way Links. You should make sure that you get links from related websites, it will be better loved by Google. Look for links from your competitors, they are most related. But you would rather sell your own product and do not want to advise the product of your competitors. more..getting many backlinks

By the way a Two Way Link is not very significant for a good position in Google, sure it is still better than no link. Google likes One Way Links. Thats a link pointing from the other website to your site, and you don’t link back to the other website. Web directories give you such links. But they are not very important for search engines. One Way Links would be of course again the best of a competing website because they are very related. You sure have problems to find somebody who gives you a link for nothing in return.

You can proceed rather special if you have two partners, B and C. You (A) link to B and B links to C and not back to A. C gets a link from B and in return links to A. All are linked in a triangle: A -> B -> C -> A. Everybody gets an incoming link, however for which there is no direct outgoing link. Google sees only incoming One-Way Links, that’s the best for the ranking. more..getting many backlinks

So with intelligent linking you can achieve better ranking if you have many sites. But if you have only one or two websites? One Solution are Link Networks. Thousands of sites of the members are linked all together. For a moderate monthly fee, the three- or polygonal linking takes place over the network. more..increase your pagerank

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